Here is an article you should read about the effects of media in your marketing efforts, by Arts Blog.
"As much as you can, use social media as a direct marketing tool. Instead of “broadcasting” your message on social media, focus on social media’s real power: connecting you with people you might not otherwise have conversations with. Instead of using it as a mass communication tool, use it as an acquisition, customer service, and relationship-building tool."
Read the entire entry by clicking the link below: